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Brad SmithProduct Leader & Digital Marketer

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STRENGTHS THEMES
Acheiver – Maximizer – Competition – Ideation – Relator
PERSONALITY TYPE
ESTJ

About Me

/Who I Am

I am an accomplished Product Management Leader with extensive experience in Software as a Service (SaaS), Internet of Things (IoT), new product development, and digital marketing. I revel in creating unique connected products with intuitive user experiences.


I enjoy experimenting with the Internet of Things, exploring life with my family, reading about everything/anything, and biking on/off road.

SaaS Agile Development UX Digital Marketing E-Commerce SEO IoT

By the Numbers

13years of experience
14new SaaS products launched
30Million Dollars of value created
11industry product awards

Specialties

/What I do

PRODUCT MANAGEMENT

Managing full product lifecycle with emphasis on user experience design, conversion rate optimization and positioning.

UX DESIGN

Designing product UX and generating rapid prototypes. Leveraging usability testing and Analytics for data-driven design.

DIGITAL MARKETING

Crafting omnichannel Digital Marketing strategies that are tailored to business strategy and drive results.

Skills

95%UX Design
90%Photoshop
90%HTML5/CSS3
50%JavaScript

Resume

/My Professional Journey

Professional Experience
Feb 2018

Director, IoT Software Product Management

The Master Lock Company

General Manager, Head of Product

Retail Toolkit

Feb 2017
Jan 2014

Vice President of Product Management, Digital Marketing

ARI Network Services (ARIS)

Director of Product Management

ARI Network Services (ARIS)

Jul 2012
Mar 2009

Professional Services Manager

ARI Network Services (ARIS)

Mar 2008
Jul 2007
Schooling
May 2019

Product Design & Development Management

Northwestern University

Stanford Directors’ College

Stanford University

Jun 2015
Dec 2012

Master of Business Administration

University of Wisconsin MBA Consortium

End

testimonials

Brad is one of the rare leaders I’ve worked for who strikes the elusive, high ROI leadership balance between creating winning strategy and planning efficient tactics, all while spending the right amount of time and attention on professional development for his teams. He created an environment where his teams were able to do their best work, and that’s a huge positive given the always changing nature of complex software development and marketing.

He accomplished this by providing clear strategic direction, making sure that the tactical plan was sound and well-resourced, and keeping both our team and critical peer stakeholder teams motivated and engaged. He supplements his natural ability to connect with people with a passionate drive to compete by working smart and building knowledge. As a result of Brad’s strong leadership, we were able to consistently produce high double-digit sales and margin growth for our revenue lines in markets that were not experiencing significant organic growth, and we had fun doing it, which is a great testament to the environment Brad creates.

BILL WAGNER, DIRECTOR PRODUCT MARKETING @ ARI
Brad is a strong and strategic executive leader with a passion for building innovative products. I reported to Brad for 4 years and witnessed first-hand how intelligent and compassionate leadership can positively improve the productivity and culture of a team.

Brad had a way of establishing an environment where creative product ideas and new technologies could percolate and be applied in parallel to addressing tactical needs and timelines. That, combined with the goal of delighting customers, created an exciting and productive space for Product Management.

SCOTT HOCH, DIRECTOR PRODUCT MANAGEMENT @ ARI
Brad is an exceptionally unique guy. He is intensely driven to find winning combinations of emerging technology and practical use cases to drive growth. Brad brings a strong technical knowledge base and hands-on product leaderships to his work. He is a strong mentor for his team and a collaborator across an organization. He is very creative and focused with an ever present positive attitude. If he says he is going to deliver, he will. One of a very small number of folks I can sincerely say I would hire or go to work for in a minute if the opportunity arose.
JON LINTVET, CMO @ ARI
What a pleasure it has been to work with Brad. His innovative mind coupled with his dedication to excellence and attention to detail put him in a league of his own. Brad is a natural born leader and business man. He has one of the most positively contagious attitudes that shines when he is giving presentations, demoing products or just answering general questions. He is dependable and has been the nucleus to many great things in product development and ARI's product offerings as a whole. Brad's unique ability to be able to work with C Level Executives and be the same guy who is training the whole sales team on the next new product for market is something that I personally have admired in Brad.
SHANNON HELD, ACCOUNT EXEC @ ARI
Brad recently delivered a guest lecture in my undergraduate Operations Management class on lean principles. Not only was he highly prepared in terms of content, he delivered a powerful presentation that students loved. Brad pays great attention to detail, has a remarkable grasp on concepts and knows how to deliver. Brad presented lean applications in software development, a unique area for general business students. He has great presentation skills, is clear and concise and can market himself or a product well. Additionally, he has enthusiasm, passion for what he does and a great sense of humor. Not only was he an engaging speaker, but he simplified complex ideas into simple easy to understand concepts for students and really enhanced the lecture with humor. Brad is a born teacher and has a fantastic attitude.
ABEY KURUVILLA, PH.D, PROFESSOR @ UNIVERSITY OF WI
At ARI I had the pleasure of working alongside Brad and personally witnessing his career growth. Brad possesses a strong work ethic and a unique ability to fit the business and technology together in a way that drives value for his customers and his company.
MIKE TENPAS, VP SALES @ ARI

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    I have not failed. I’ve just found 10,000 ways that won’t work.

    - Thomas Edison -

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