He accomplished this by providing clear strategic direction, making sure that the tactical plan was sound and well-resourced, and keeping both our team and critical peer stakeholder teams motivated and engaged. He supplements his natural ability to connect with people with a passionate drive to compete by working smart and building knowledge. As a result of Brad’s strong leadership, we were able to consistently produce high double-digit sales and margin growth for our revenue lines in markets that were not experiencing significant organic growth, and we had fun doing it, which is a great testament to the environment Brad creates.

Brad had a way of establishing an environment where creative product ideas and new technologies could percolate and be applied in parallel to addressing tactical needs and timelines. That, combined with the goal of delighting customers, created an exciting and productive space for Product Management.